There’s a great deal of behind the scenes work when it comes to selling a property. Bob Nelson, Eugene real estate investment broker, with Pacwest Real Estates Investments, and Marcia Edwards, Eugene residential broker with Windermere Real Estate, continue to break down the seven reasons why properties sell. In this installment, they look at the role of expertise in a sale.
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The Value of a Broker
Selling a property requires expertise on a number of levels. You may need the expertise of a landscaper or a painter or a stager. You most definitely need the expertise of a real estate broker. That is probably the most critical expertise that you need to obtain. Of course, you hire them on the basis of a contingent fee. If they don’t get the job done, they don’t get paid, bottom line.
Bob Nelson, Eugene Commercial Real Estate Investment Broker:
The broker understands what the perfect picture looks like and what expertise will be required to attain that. The broker understands that If this property presented in this particular way, it would more quickly attract more interested parties to the property. That understanding and expertise is what you need from a broker.
Pricing and an effective marketing plan are a part of a broker’s necessary expertise as well. Looking at the title to make sure it’s clear is also vital. Taking a peek at the profit and loss if it’s investment real estate, and understanding what’s there and how it will look to a new set of eyes is all a part of the expertise a broker brings to the table. Experience with tax-deferred exchanges can also be critical.
Expertise is what gets the job done. Get the help you need to make the most of a sale. Why the Expertise of a Real Estate Broker is Critical to the Property Sale is from Bob Nelson and Marcia Edwards “Real Estate Today ” Eugene, Oregon, radio show, which airs at 5:30 daily on KPNW.